Monday, July 25, 2016
Great Moments in Springsteen Snubs History - The "Share a Coke and a Song" Campaign
I am a man who loves a good Coca-Cola. It's one of the few products for which I am highly brand loyal. I especially love Coca-Cola's various marketing campaigns: it's the only drink I associate with both the summer and the winter.
This year, the company started a new gimmick: Share a Coke and a Song. It's a disturbingly simple promotion: they put song lyrics on their bottles. I feel like I'm missing something.
Needless to say, you can find many artists represented. There's patriotic anthems, lyrics in Spanish, and references to Coca-Cola's own commercial jingles. Springsteen disciples the Killers even get a shout-out. But you know who is missing? THE BOSS HIMSELF!
This is quite the egregious snub! I mean, nothing says "summertime" quite like a ice-cold Coca-Cola with some Springsteen on the radio. The two were meant to be together. This oversight is almost enough to turn me into a Pepsi man! Well, "almost". Let's not go crazy.
Thanks for reading this rant. I, too, am looking forward to Springsteen's tour coming back to the United States.